August Berg was founded by Danish entrepreneur and retail specialist Anders Peter Juel Sauerberg, and designed by renowned Danish designer Magnus Jørgenson.
August Berg is based on the inspiring thought of reframing the watch from a passive counter of time lost, to actively inspiring you to spend time on the things that bring purpose, meaning and joy to your life. This appreciation for the time we have – and what we choose to do with it is essential. At August Berg they call it, Timefulness.
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